Job Title: Product Marketing Manger  (DesignWare IP)
Location: Shanghai/Beijing/Shenzhen

Job Description and Requirements:
Responsible for developing marketing material, business plans, business development and tactical execution for Synopsys’ DesignWare IP Accelerated products including establish, enhance, or distinguish product placement within the competitive arena.
Defines and coordinates sales collateral development, pricing and packaging strategies, competitive analysis, product roll out, and sales training. Identifies new market opportunities and drives plans to exploit new markets.
Defines internal and external messaging and positioning of the product line. Develops and manages relationships with key customers and strategic vendor partners.
 
Experience in a product marketing role and/or service engagements for software products in the high-tech industry.
Technical orientation and understanding of ASIC design process and/or IP is required. Is an innovative energetic leader and have a decisive style with attentiveness to current and future customer and market trends.
Proven ability to work in a matrix environment.
Track record of successfully business development, launching, managing, and growing products.
Exceptional communication and public speaking skills are required. Experience in the EDA industry is preferred.
 
At this level, post-graduate coursework may be desirable. Customarily manages the coordination of the activities within a department, with responsibility for priority-setting and results, including costs, methods and staffing while managing cross-functional communication.
Regularly receives assignments in the form of objectives and uses discretion and independent judgment to determine how to effectively and efficiently use resources to meet schedules and goals.
May advise senior management on specialized technical or business issues. Follows processes and operational policies in selecting methods and techniques for obtaining solutions.
Frequently interacts with senior internal personnel, functional peer group managers, and major customers, normally involving controversial matters between functional areas, other business units, or customers and the company.
Leads a cooperative effort among internal and external project teams.